Find out what a lead is worth to your business!

Find out what a lead is worth to your business!

Find out what a lead is worth to your business! Do you know how much you can afford to spend acquiring new customers using Facebook and Instagram ads? Follow the steps below to find out! Whenever I speak to potential new clients we always have this conversation. It’s important to know exactly what your average lead cost tolerance is so you can set realistic budgets when it comes to your advertising spend. For example, let’s say you are a bespoke kitchen designer company. Your average order value for a new kitchen design and installation project is £30,000. You convert, on average, 30% of leads that you visit in person. You get 20 leads per month from Facebook ads, spending £900 per month on these ads (£30 per day). Using the…
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Grow your Home Improvement or Trades Business with Facebook Ads

Grow your Home Improvement or Trades Business with Facebook Ads

Do you run a home improvement or trades company? I help construction companies, plumbing and heating companies, tilers, blind and shutter franchises and garden landscapers grow, by generating them quality leads from Facebook. Done right, Facebook can be one of (or the top!) lead generation avenue for your business. How is Facebook contributing towards your bottom line right now? If the answer is “not well” – or “not at all”, then this is good news. It means you’ve not even dipped your toe into this HUGE potential pool of leads. Many of my clients now see so much success with Facebook ads that they’ve completely switched their marketing budget from more traditional forms of advertising like local newspapers and radio, into the platform. What would it mean for your business…
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Isle of Man based Businesses – apply for this Marketing Grant

Isle of Man based Businesses – apply for this Marketing Grant

The Isle of Man Department for Enterprise has announced a Business Improvement Scheme to provide funding for Isle of Man based businesses looking to complete a business improvement project. Under this scheme you can receive a grant of 50% towards the cost of Digital Marketing/Social Media Consultancy and Website disciplines - up to the maximum value of £10,000 per project. With many of my long-standing clients operating on the Isle of Man, I am now undertaking grant work in the following areas: Social Media ManagementPaid Facebook and Instagram AdsGoogle AdsSocial Media Consultancy and AuditsPaid Ads Consultancy and AuditsOnline Community ManagementEmail MarketingDigital Content Creation To be eligible for the grant you must: Be registered or incorporated on the Isle of ManEmploy workers resident on the Island for Income Tax purposesHave no…
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Social media for Accountants

Social media for Accountants

Social media for Accountants Looking for help to promote your accountancy practice online? Would you love to grow your client base? I’m Laura, a Facebook Ads Specialist, and I love helping accountants promote themselves on Facebook and Instagram, so they can concentrate on what they do best – the accounts! Here's Dawn, one of my accountancy clients who runs her own accountancy practice offering accountancy, business advisory and audit services: “After trying my best with my company Facebook page, I found it really difficult to write posts and keep on top of it. Laura came recommended by a client, and now I have much more professional looking page with excellent regular posts - thank you Laura!” – Dawn Webb Advisory Why all accountancy firms need to be visible on Facebook…
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Facebook is skyrocketing. Your chance is now.

Facebook is skyrocketing. Your chance is now.

Times couldn't be trickier right now. But do you know what? It's also a time for opportunity. More people are at home practising social distancing and isolating, which means a LOT more time is being spent on social media. In fact, time spent on the Facebook platform is skyrocketing. Stats* direct from Facebook have for example, reported a massive +70% increase in time spent across the Facebook apps in Italy. This stat is likely to be similar here in the UK, which means, for the businesses that can still make it work, there's a massive opportunity to be had.The cost of ads has fallen (as so many businesses have paused their ads), which means less competition for you, and more eyeballs on your stuff.This means that Facebook is one of…
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Uncertain times? Act now to stay on top.

Uncertain times? Act now to stay on top.

What a time we are living through right now hey? It's been an up and down month or so amidst the COVID-19 pandemic. I've seen many businesses completely shut down - especially those in sectors who have been the worst hit. But I've seen others completely reinvent themselves to push through the challenges that we are now all facing. Where has your business been left? Are you having to quickly adapt to stay alive in these difficult times? Have you moved your business online? Have you ventured into the world of Facebook to try and keep afloat? I do know that some businesses are not only surviving - but thriving. Those that are moving quickly to reinvent themselves and reach their customers, despite the social restrictions, are seeing sales remain…
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3 Top Tips for creating engaging posts on Facebook

3 Top Tips for creating engaging posts on Facebook

"How do I create an engaging Facebook post?" - this is a question I get asked all the time! It's no longer enough just to whack out any old post and hope for the best. The best posts are ones that engage existing fans, and potential new customers. So how do you actually create a post that people want to engage with? Here are our 3 top tips for doing just that ... Ask questions. Asking questions really is an excellent way to encourage comments and interaction. Imagine you are a local eatery. You can post something simple like "Scrambled eggs or poached?" with a scrummy photo of the two breakfast dishes for comparison. Not only are you showing off some of the items on your menu (make sure they…
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Why Engagement is King

Why Engagement is King

Just getting started out on Facebook? Not sure what to post? Or maybe you have had a business page for a while and you just aren't getting any traction? Where ever you are in your Facebook journey, there is one thing you CANNOT forget, and that's ENGAGEMENT. Back in early 2018, Facebook made a big announcement in the way it's algorithms would be sorting out business posts. This annoucement basically told us marketers that interactions and engagement, where going to be the biggest factor in getting good results on Facebook. So what do we mean by 'engagement'? Once you have posted something out of Facebook, you really cannot just forget about it. If someone engages with your post, or ad, RESPOND to them. Comment back, start a conversation. This is…
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