Are you a business owner that needs help with Facebook and Instagram?
What would it mean to you if you could grow your business by 20%, 40%, 100+%?
Would you be surprised to learn that most people refresh their Facebook feed 10-15 times a day?! The average user spends 20 mins on Facebook and logs in 8 times a day. This is powerful stuff … and you could be putting yourself in front of your IDEAL CUSTOMER right now!!!
For the past 5 years, this is exactly what I’ve been doing. Helping small and local businesses grow using the power of social media! I’ve helped new businesses launch, and established ones thrive.
I understand that there’s only so many hours in the day, and business owners often wear all the hats. Product development, HR, accounting, sales, operations …. it’s hard going. And you really can’t expect yourself to be an expert in everything. That’s why my clients choose me to take care of Facebook for them, so they can sit back and concentrate on their business knowing that their marketing is well taken care of.
They appreciate that someone like me can grow their business faster and much more efficiently than they ever could. They’re happy to work with a professional to take away their social media headache. No more whittling away hours trying to craft a post that just doesn’t work or contribute to moving their business forward. No more anxiously struggling over their Facebook presence, or lack of!
Social media can be really overwhelming if you don’t know what you’re doing. And because it updates so regularly and best practices change on a weekly basis, it can be nearly impossible for business owners to keep up.
I’ve seen so many business waste a lot of money on poorly written and inadequately targeted posts and ads they’ve tried to do themselves. Using money that could have been used to grow their business if they were working with a professional.
I’ve also seen businesses throw money away on fancy (and expensive) agencies who still don’t know what they’re doing! I’ve found this to be especially true with agencies that aren’t used to working with grassroots businesses, genuinely local businesses, start ups and businesses with smaller budgets.
And this is where my journey began! I saw a gap in the market for real results, for real businesses. I’m proud to bring the powerful results of Facebook to everyday business owners. It’s the core of what I do. It’s WHY I do what I do.
It’s why I get so excited when a new client comes to me, ready to start our journey together. Nothing makes me happier than knowing I’ve directly helped a business grow using Facebook and Instagram. Because increased visibility, reach and leads for small businesses means a better quality of life for them and their family.
Why is social media such a ‘must’ for small businesses?
The Facebook and Instagram platform gives every small business the opportunity to put itself directly in front of their IDEAL customer – incredibly cost-effectively! Both platforms are a hyper-targeted solution for small businesses trying to get themselves known to their ideal target market (and at a fraction of the cost of traditional forms of advertising too). It’s levelled the playing field and I love it!
Plus – did you know that a staggering 74% of consumers go to social media to guide their purchasing decisions? That means that once you’re potential customer has been made aware of you, they’re likely to look you up on Facebook before they decide whether or not to buy from you, or your competitor. They’ll take a look at your Facebook page posts, check for reviews and comments, and see what others are saying about you. It’s all part of the “consumer decision journey”.
Ask yourself these questions …
- Do you … know you should be using social media to move your business forward … but just don’t know how?
- Are you … unsure where to start with Facebook and Instagram and haven’t even got a Facebook Page or Instagram profile?
- Have you … got your socials up and running, but really don’t know what to do next?
- Are you … feeling overwhelmed when it comes to promoting your business?
- Have you … spent a little bit on Facebook ads before but didn’t see any results?
- Are you … feeling anxious about how you’re going to increase leads and sales this year?
- Are you … simply struggling with the time to sit down and get Facebook and Instagram right because you don’t have any in-house marketing help?
- Do you … worry about what your competitors are doing on social media and worry about them taking more of your market share?
- Are you … concerned with your lack of professional presence online?
- Are you … already run ragged with the day to day running of your business and just don’t have hours to waste trying to work things out for yourself?
- Are you … ready to fast track your business and work with someone who can support you in the right way?
If you’ve nodded to any of these questions, then please, do get in touch for a free and friendly chat about where you are now, and what it is you want to achieve. I am here to help.
What others are saying …
Here’s some Reviews posted from my Facebook page!
“Laura is great to work with. The detail of her knowledge of social media is second to none. She makes it easy for you to understand and works tirelessly to move your business forward. I would not use anyone else for my marketing needs. Thank you Laura.” – George Messenger, Cornwall
“I cannot praise Laura and the Practical Marketing Academy enough. Laura’s knowledge, advice, guidance and work ethic has allowed our business to develop our Facebook presence substantially. As a result we recently asked Laura to double her workload for our company..” – Gordon Robertson, Glasgow
“Laura’s knowledge & experience on all things marketing is incredible. Her support & guidance is amazing. If you’re looking at starting a business but don’t know how to market/promote then get in touch with Laura. If you want to promote your well established business & gain more brand awareness then Laura is the lady for you. I can’t recommend her services enough” – Rachel, Total Wellbeing From Bump 2 Birth & Beyond
“Laura has been my absolute saviour when it comes to facebook marketing she has transformed my page and increased my business profile (Isle of Man Event Services Ltd), I would be lost without her expert skills, knowledge and understanding of social media. There is so much pressure for a business to be accessible through social media platforms and Laura has taken this worry completely off my shoulders enabling me to concentrate on the business. If you need marketing assistance I highly recommend using Laura at Practical Marketing she offers an outstanding service. Thank You Laura 🌟” – Sally, Isle of Man Event Services
“Professionalism, experience, knowledge and value for such a great service. I have been working with Laura for 4 years. Her ideas, creativity and passion to help me to grow my business is 5 ⭐️ She is great to work with” – Chris, Apollo Blinds IOM
“Laura is a great person to work with. Her knowledge of social media is outstanding, and her creativity for marketing is just amazing. With Laura’s help and support she has moved our business forward. Her Professionalism and experience is the one thing The Ascot Hotel could not do without. We would highly recommend Laura for any of your social media advertising. Laura gives outstanding service and we wouldn’t be without her. Thank you Laura xx Norman / Sandy and Team” – Sandra, The Ascot Hotel
“After trying my best with my company facebook page, I found it really difficult to write posts and keep on top of it. Laura came recommended by a client, and now I have much more professional looking page with excellent regular posts – thank you Laura!” – Dawn Webb, Chartered Accountant
“After months of getting my Facebooks Ads rejected, I finally found Laura! Her in-depth knowledge and understanding of the complex issues with regards to running a successful ad are outstanding! Laura also was so patient with me and the communication between is something I valued tremendously. I can not recommend Laura enough – I will MOST definitely be using her services again. Laura’s skills are the link in my business that was missing.” – Jo Robertson, Lillian Craze Photography, Wales
“Laura has helped my business for the last eighteen months. It is so important to get the right message out at the right time and Laura has done this time after time. Always positive and creative and very well versed in the workings of social media. I have no hesitation in recommending Laura to any business looking to build their social media profile.” – Bobby, Edinburgh, Franchise Owner
“Laura has been helping me grow my business with her amazing skills with social media marketing, since working with her I have seen a dramatic increase in business! with her brilliant wording and picture editing she has really made my business shine can’t thank you enough Laura!” – Jon Diamond, Diamond Removals
Say hi to Chris …
Chris and I have been working together since 2016 and he’s been kind enough to record this short message for me. During our time together, using my Facebook help, he has grown to be the UK’s number 1 Apollo franchise by turnover. I take care of all his Facebook Marketing needs so he can concentrate on his business.
Why choose me?
I’ve been working with businesses like yours for the past 5 years, helping them grow using the power of Facebook and Instagram. I know what works, and what doesn’t. I’ve spend tens of thousands of pounds on Facebook and Instagram for my clients.
Educated at a top 10 UK university, with a Diploma in Digital Marketing from the Chartered Institute of Marketing, and with more advanced Facebook training programmes, courses and coaching under my belt that I could possibly list, I want you to know that whenever I take on a new client, I give them my best. Your success really is my success!
How do I know if Facebook or Instagram marketing is right for me?
Facebook marketing is right for everyone! It’s the worlds largest social media platform. 72% of ALL UK adults can be reached with Facebook Ads! And 46% via Instagram.
If you’re a small business owner and social media is not significantly contributing to your bottom line, then you need to do something about it, because your business is missing out! Your customers are on there and you just need to get in front of them.
But isn’t Facebook and Instagram just a waste of money? I’ve tried it before and just didn’t see anything back.
Well ran Facebook Pages, Instagram Profiles and paid Ad Campaigns can be extremely successful and worth while (just take a look at those testimonials from my lovely clients!).
Depending on your goals, you can use Facebook and Instagram to do things like generate brand awareness, drive visitors to your website, encourage people to book appointments, to make reservations, visit your brick and mortar shop, sign up to memberships or courses, buy products, sign up for your services, take advantage of your latest offers or contact you for quotes.
And when it comes to running Facebook and Instagram ads, because of the advanced targeting options, you can get your message in front of your ideal customers. People that are likely to want or need your products or services. So you’re only paying to reach the most valuable potential customers.
You can also re-target people that have previously been on your website, or engaged with your page and ads. You can choose to show ads to people on your email list (if you have one), nudging those warm audiences into becoming customers, or existing customers to repeat purchase.
How do I know you really know your stuff?
I’ve dedicated YEARS to learning the ins and outs of Facebook and Instagram Marketing. I know the mistakes. I know what works. What sinks and what sails. I’ve built start ups and helped grow successful businesses. I’ve worked with small businesses from all walks of life, and from all industries. I’ve worked with all kinds of businesses from local shops to online only retailers. I’ve helped sell products and services, sold ticketed events, launched courses, generated beauty salon appointments, kick started holiday reservations, pushed restaurant bookings … you name it. I left steady employment in 2015 and have never looked back.
How do I contact you?
If you feel ready to take the next steps to grow your business using Facebook, or you simply want to chat about what Facebook and Instagram could do for your specific business, or ask me some questions, send me an email and we’ll arrange a good time to talk.
Social Media Management Packages start from £300 per month.
Facebook and Instagram Ads Management start from £500 per month + ad spend (minimum £300 per month).
Additional Add Ons you may wish to think about: