I’m a Meta Certified Digital Marketing Associate

I’m a Meta Certified Digital Marketing Associate

In this blog today I am sharing the news that my skills in Facebook and Instagram Ads have been officially recognised by Meta. I am now a Meta Certified Digital Marketing Associate - passed with flying colours! To gain this certificate I had to sit a intense 90 minute exam to test my knowledge in establishing a business presence on Facebook, Advertising, Creating and Managing Ads, and Ads Reporting. I even got a fancy badge to go with it! I'm very proud to have achieved this. I've specialised in ads for the last 7 years. I love the work I do, I love supporting my clients. Most importantly, I love getting RESULTS. Many clients come to me because they have had a poor experience with an expensive agency, or freelancer…
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Find out what a lead is worth to your business!

Find out what a lead is worth to your business!

Find out what a lead is worth to your business! Do you know how much you can afford to spend acquiring new customers using Facebook and Instagram ads? Follow the steps below to find out! Whenever I speak to potential new clients we always have this conversation. It’s important to know exactly what your average lead cost tolerance is so you can set realistic budgets when it comes to your advertising spend. For example, let’s say you are a bespoke kitchen designer company. Your average order value for a new kitchen design and installation project is £30,000. You convert, on average, 30% of leads that you visit in person. You get 20 leads per month from Facebook ads, spending £900 per month on these ads (£30 per day). Using the…
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Grow your Home Improvement or Trades Business with Facebook Ads

Grow your Home Improvement or Trades Business with Facebook Ads

Do you run a home improvement or trades company? I help construction companies, plumbing and heating companies, tilers, blind and shutter franchises and garden landscapers grow, by generating them quality leads from Facebook. Done right, Facebook can be one of (or the top!) lead generation avenue for your business. Are you running Facebook ads? How is Facebook contributing towards your bottom line right now? If the answer is “not well” – or “not at all”, then this is good news. It means you’ve not even dipped your toe into this HUGE potential pool of leads. Many of my clients now see so much success with Facebook ads that they’ve completely switched their marketing budget from more traditional forms of advertising like local newspapers and radio, into the platform. What would…
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Facebook is skyrocketing. Your chance is now.

Facebook is skyrocketing. Your chance is now.

Times couldn't be trickier right now. But do you know what? It's also a time for opportunity. More people are at home practising social distancing and isolating, which means a LOT more time is being spent on social media. In fact, time spent on the Facebook platform is skyrocketing. Stats* direct from Facebook have for example, reported a massive +70% increase in time spent across the Facebook apps in Italy. This stat is likely to be similar here in the UK, which means, for the businesses that can still make it work, there's a massive opportunity to be had.The cost of ads has fallen (as so many businesses have paused their ads), which means less competition for you, and more eyeballs on your stuff.This means that Facebook is one of…
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