Why Engagement is King
Just getting started out on Facebook? Not sure what to post? Or maybe you have had a business page for a while and you just aren't getting any traction? Where ever you are in your Facebook journey, there is one thing you CANNOT forget, and that's ENGAGEMENT. Back in early 2018, Facebook made a big announcement in the way it's algorithms would be sorting out business posts. This annoucement basically told us marketers that interactions and engagement, where going to be the biggest factor in getting good results on Facebook. So what do we mean by 'engagement'? Once you have posted something out of Facebook, you really cannot just forget about it. If someone engages with your post, or ad, RESPOND to them. Comment back, start a conversation. This is…