Find out what a lead is worth to your business!
Find out what a lead is worth to your business! Do you know how much you can afford to spend acquiring new customers using Facebook and Instagram ads? Follow the steps below to find out! Whenever I speak to potential new clients we always have this conversation. It’s important to know exactly what your average lead cost tolerance is so you can set realistic budgets when it comes to your advertising spend. For example, let’s say you are a bespoke kitchen designer company. Your average order value for a new kitchen design and installation project is £30,000. You convert, on average, 30% of leads that you visit in person. You get 20 leads per month from Facebook ads, spending £900 per month on these ads (£30 per day). Using the…